Marketing to Moms - A Good Idea

I was recently part of a focus group held by the Marketing to Moms Group, BSM Media. The fact that this was an event for only my 4 year old and I to attend made it a very special event. Kellie was very excited that she got to participate in a "meeting" and thought it was cool that her little sister was left behind. As a mom with 2 kids, finding ways to make each of them feel special is always a challenge and it seems that as the oldest, she is always feeling that I am spending more time with her little sister.

The event itself involved dividing up the moms from the kids and then having different activities for each group to share "feedback" for the Precious Moments company and a new concept they were pitching. It was a fun session, but really I found the Marketing to Moms concept the most impressive aspect of the event. This group works to educate companies about what Moms want and what is really important to Moms who control the majority of the purchasing decisions. How great is that? A group that is telling companies what Moms really want. I love it!

I have heard and noticed that marketing is targeted primarily at that 18-35 age group and as a person leaving that primary demographic, I am happy that there is a group out there dedicated to making sure that the Mom point of view is being listed to and hopefully they will be able to influence even more companies as they continue to grow.